Strategic Marketing: how to apply neuromarketing to boost sales

To optimize resources and achieve goals efficiently, it is essential to use Strategic Marketing practices . It is a different approach to marketing, whose main objective is to obtain medium to long-term results. One of the main focuses of Strategic Marketing is to create actions that enable increased profitability and productivity. Therefore, it is crucial for companies that need clear and objective direction to consolidate themselves in the market over a given period. Strategic marketing a...

Design Thinking Methodology: How to use it to innovate?

Design Thinking is a methodology considered essential for companies that want to become a reference in their segment. In addition, it is responsible for opening more space for innovation and the stable development of processes. It consists of the union between design creativity and the area of business intelligence. It is interesting to address this subject, as its main focus is the customer, which means a methodology with strong potential for transforming companies. The result of this? A...

Search Marketing: Concepts and how to apply them to your business

One of the greatest revolutions in our recent history is called the Internet. It has empowered thousands of new perspectives on the universe of things and in relation to the business world the revolution is even greater, and one of the responsible for this change comes under the name of Search Engine Marketing . If before, a company depended only on word of mouth advertising, TV and radio, to sell, nowadays it is in the internet environment that it earns thousands or millions in revenue. I...

Data analysis applied to marketing and sales

In today’s business environment, where competition is fierce and consumer attention is an increasingly competitive commodity, the effectiveness of marketing and sales strategies is crucial to a company’s success. Fortunately, the digital age has brought with it a vast amount of available data that can be used to inform and improve these strategies. This is where data analytics' capability is useful. It's an effective tool that helps companies anticipate trends, better understand their clien...

7 Tips to Increase Your Sales Performance

How is your sales performance? We know that the sales sector is what most motivates companies to grow exponentially. However, there are some challenges for salespeople, as new products and services appear on the market every day. How can you improve your sales performance, stand out and become a professional salesperson? That is exactly what we want to talk to you about today. You can be an old-timer in the sales industry, but that which went through last year might not be effective this tim...

Commercial Management: Know the Market and Opportunities

One of the factors with the greatest impact on a company's success is undoubtedly having an excellent Commercial Management team. The corporate market presents many challenges for today's entrepreneurs, and having the best strategies up your sleeve to stand out is still the best investment. The sales area requires a lot of caution and intelligent vision to obtain the best results that directly benefit the future of the company. This is exactly why companies are very demanding when it comes t...

Six skills every successful sales professional must have

When it comes to sales, André Ortiz's name is one of the most remembered by businesspeople and professionals who have managed to exceed their goals, increase their revenue, multiply their results and celebrate more achievements. The former newspaper salesman at street markets, with over 20 years of experience, has helped over six million people achieve success in the organizations where they work. With a PhD in Neuromarketing, focused on Business Administration, from Florida Christian Univers...

Do you know what NLP is?

NLP, or Neurolinguistic Programming, has become popular both in the corporate environment and in interpersonal relationships. The technique can be used in companies as a way of training employees' skills, expanding negotiation skills and helping to overcome obstacles and resolve conflicts. Another advantage of using Neuro-Linguistic Programming within corporations is its contribution to the emotional development of employees, providing the necessary resources for them to achieve their profes...

Commercial Policy: one of the keys to sales success!

For your business to operate efficiently and achieve excellent sales results, you need to invest in commercial policy. Understanding how it works and implementing actions that can help your company makes all the difference. Sales success is generally linked to the performance of the sales team, but it is important to keep in mind that, beyond the efforts of each employee, it is the strategies and guidelines of sales policies that drive the result. The process of implementing this policy end...

What is a Sales Playbook?

A small company can individually train its sales team members so that they follow negotiations according to a pre-established flow. But as the company grows, it is necessary to go beyond traditional conversations to ensure that negotiations are being executed within the expected quality standard, thus ensuring the desired performance. This is when the need to create a Playbook arises. But do you know what a Sales Playbook is? The Sales Playbook is a guide that aims to direct all the actions...

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